(From CBS News) I gave a talk on the campus of
SMU in
Dallas last week and I got the question I always get:
"Why is it so hard to get politicians to answer a question anymore?"
Well, here is why:
In this age of sophisticated information management and consultant-driven politics where everyone has a media coach and a strategy guru, it is all the vogue in public relations to tell your client,
"Here are a couple of answers. No matter what you're asked, just give these answers."
Well, I hate to hurt your feelings, candidates, but you're paying good money for bad advice.
